A cafe in London is taking the art of the barista to a new level by giving customers the chance to sip their coffee in self-portraits.
London Cafe Launches 'Selfieccino' – Sparkling Portraits
Located in the Oxford Street branch of House of Fraser, Tea Terrace has started the service of offering Europe's first “Selfieccino” by pressing customers' faces on the foamy part of their drinks.
Customers send the barista the photos they want printed on their coffee via an online messaging app, and a selection of cappuccino or hot chocolate is given as the canvas.
While the beverage is being placed, the image is loaded into the "Cino" machine. The image is then scanned and copied onto the foam using a flavorless food coloring.
The process takes a total of four minutes to send a photo to the barista, have it ready for transfer on the foam, and serve the beverage. The cost is approximately 25 TL. It is estimated that it will become known to many people in a short time by sharing it via social media before drinking.
“Due to social media, the dining experience has completely changed,” said Ehab Salem Shouly, owner of Tea Terrace.
It's no longer enough to deliver delicious food and great service – it's also important that food and drink be Instagram-worthy.
With the hashtag “Selfieccino” going viral on various social media platforms, over 400 personalized drinks have been sold since they launched on Saturday.
This service is expected to become widespread throughout London in a short time.